The early months of the year are traditionally quieter, so this is an excellent time to retube your sunbeds and ensure you have everything ready to go when the busy tanning season kicks in. Regular equipment maintenance and servicing should already be part of your operating protocol throughout the year but it’s worth double-checking things as this could prevent poor tanning performance and minimise potential for equipment downtime in the busy months to come. A deep clean of the salon together with fixing up any décor issues should also be on the agenda.
Many brands will launch their new products at this time of year; providing you with an opportunity to refresh your retail offering and create customer interest. Keep a regular check on our Bronze Direct website to keep up to date with new releases.
A refresher in-house training session is also a good idea, running through all salon and customer protocols to ensure compliance with legal, regulatory and operating requirements. Ensuring staff are properly trained on products will not only help improve your bottom line but will ensure your customers are getting the right products to maximise the results of their tanning experience with you – assisting customer confidence and retention.
Discussing with staff the comments and feedback from customers and indeed suggestions from your own staff on how to improve the salon experience should again be a regular salon protocol. But now’s the time to ensure all those things you planned to do are taken on board and delivered to help improve your salon’s offering and success during the coming year.
Getting on top of all these areas now will help ensure your business runs more professionally and efficiently and that can only be good for your bottom line.