It’s that time of year when most tanning brands release their latest lotions. For salon owners, it’s the ideal opportunity to refresh retail shelves, introduce new options, and give regular clients a reason to take another look.
New products naturally create interest — but when several arrive at once, they can be harder for staff to confidently recommend. The key is introducing them in a way that keeps conversations simple and natural, rather than overwhelming both team and customer.
Position New Products Beside Bestsellers
Instead of creating a separate “new in” section, place new lotions alongside your current bestsellers. Clients tend to gravitate towards products they already recognise, so positioning new options nearby makes them easier to notice without disrupting buying habits. It also gives staff a natural way to introduce them in conversation.
A simple line like, “This new Alpha lotion from Power Tan has just landed and it’s getting great feedback,” is often enough to spark interest without sounding like a sales pitch.
Keep Recommendations Clear and Simple
Staff don’t need to memorise every ingredient or technical detail. Focus on one or two key talking points per product — fragrance, bronzer type, price point, or a standout benefit.
For example, the new Karat Kollagen from Devoted Creations builds on their popular Body Butter range, combining collagen and peptide skincare with strong tanning performance. That’s a far easier message for staff to deliver than a full breakdown of ingredients.
Confident, simple recommendations will always outperform overloading customers with information.
Balance New with Proven Sellers
While new releases bring freshness, your bestsellers will continue to drive the majority of sales. The most effective retail setups combine reliable favourites with a small number of new additions. This keeps your range feeling current while maintaining consistent repeat purchases.
A simple refresh, clear staff messaging, and the right product mix will keep your retail performing as the season builds.
Shop all the new drops for Summer 2026 HERE!