The early months of the year are traditionally quieter, so it’s an excellent time to review your business and ensure you have everything ready for when the season kicks in.
Now is the perfect time to review your service offering and perhaps introduce a new treatment to your salon. Keeping up to date with the latest beauty trends allows you to offer something fresh and new to your clients, but also keeps your staff motivated as you invest in their professional development. Eyebrow and Lash treatments continue to be the big trends in the beauty industry and at Bronze Direct we offer accredited training in Henna Brows, Brow Lamination and express Lash Lifting.
For sunbed operators, these quieter months are the perfect opportunity to upgrade your equipment and retube your lamps. Regular maintenance and servicing should be part of your standard operating practice throughout the year, but it is worth ensuring you are prepared in these quieter months to avoid any downtime when the busy period begins.
It’s also a good idea to refresh your product offering. New ranges, such as the affordable Tan Desire collection, can provide increased profit margins; and ensuring you stock suitable aftercare products will not only maximise the results of your client’s experience – but will help improve your bottom line. For waxing salons, we recommend that you check out our extensive range of pre and post care products from Lycon.
Make sure you take this time to tackle any staff training issues. Get feedback from your clients and get suggestions from your team on how you can improve the salon experience.
Getting on top of all these areas now will help ensure your business runs more professionally and efficiently and help guarantee you have a successful year!
