Summer is when tanning salons are at their busiest. More clients through the door means more opportunity to increase revenue, but many salons focus solely on sessions and courses while overlooking the small add-on sales that can significantly boost profits. Building a strong add-on habit now can make a real difference to your bottom line over the busy season.
Most salon staff are already comfortable recommending a lotion sachet alongside a session or course. However, some of the biggest opportunities often come from smaller add-on purchases around the main transaction.
Products such as tanning gummies and tanning shots should be positioned beside the till and become part of the normal conversation at reception. Teeth whitening kits can also work well as an easy beauty add-on, particularly for clients preparing for holidays, nights out or special occasions. These are low-cost purchases for the client, but when sold consistently across a busy week, they can make a noticeable difference to salon revenue.
The key is that these products should never feel like a hard sell. Most clients are already investing in looking and feeling their best, making them naturally more receptive to products that enhance their results or improve their overall experience.
Staff confidence also plays an important role. In many cases, clients simply don’t know certain products exist unless somebody mentions them. A quick recommendation at the right moment is often all it takes to generate an additional sale.
We also see many regular tanners repeatedly purchasing sachets on every visit without realising that a bottle often represents much better value over time. Premium lotions can deliver a more consistent tanning experience while working out cheaper per use for the customer. Even a brief conversation around value and cost per session can help shift buying habits and increase retail sales more consistently.
Another habit shared by many high-performing salons is product visibility. Products hidden away on shelves rarely sell consistently. The salons that achieve the strongest add-on sales typically keep products visible at reception and make them part of the everyday customer interaction.
As we head into peak season, now is the ideal time to look at the small habits within your salon that can steadily increase average spend per client. Often, these small daily wins are what make the biggest difference to profitability by the end of summer.
Looking for profitable add-on products to increase average spend per client? Explore our range of tanning gummies, tanning shots, premium lotions and retail essentials today.
Find your new ADD-ON retail sales HERE!