With platforms like TikTok Shop offering cheap, fast beauty buys at the swipe of a screen, salons are facing more competition than ever when it comes to retail. But there’s one big advantage you have: the in-person experience.
Clients can see, smell, and test products right in your salon. They can get trusted recommendations from a tanning professional and they don’t have to wait for shipping or risk disappointment. They can tan straight-away using their new favourite product.
To make the most of this advantage, it’s important to refresh your retail offering regularly. That doesn’t mean restocking your entire shelf every month — small seasonal updates, trending products, or limited-edition bundles can work wonders. A refreshed range sparks interest, starts conversations, and encourages impulse buys.
Clients are already in a tanning-focused mindset while in your salon, so don’t miss the opportunity to turn that into added revenue. A new product on the shelf might be just the thing that keeps them coming back — and talking about you to others.
And here’s the bonus: by testing new items in-store, you also learn what resonates with your clientele, helping you shape a smarter, more profitable product selection over time.
So while TikTok Shop keeps scrolling, your salon keeps glowing — with real products, real advice, and real results.